Concept Finalization Crit

Phase 1: Major Project | Business & Cultural Context

While starting with coming up with ideas for my major project, I was feeling a little intimidated. At first, I wanted to come up with an incredible idea, but after the feedback I received for my over-to-the-top concepts, I realized that I did not keep the feasibility of the project in my mind while finalizing the project.

Then I made a list of things to keep in mind while finalizing the concept and idea of my major project, and those are the following:

Alignment with Goals: Ensure that the concept aligns with your overall goals and objectives. It should support and contribute to the larger purpose or mission you are trying to achieve.

Feasibility: Evaluate the feasibility of the concept. Consider factors such as available resources, time constraints, budget limitations, and technical requirements.

Viability and Sustainability: Evaluate the long-term viability and sustainability of the concept. Consider its potential impact, scalability, and adaptability over time. Assess whether it has growth potential and whether it aligns with emerging trends or future developments.

Differentiation: Assess how the concept stands out from existing solutions or competitors. Identify its unique features, benefits, or advantages that set it apart and make it compelling to your target audience.

Alignment with my personal goals:

In my previous concepts, I came up with ideas that were very much diverted toward capturing a huge market, rather than giving importance to personal aims & goals.

Then I reflected on what I love doing the most, which is being a designer. As per my professional experience & background, I was more intrigued by creating a website that helps designers like me. I later on then came up with the idea of creating a website for the architecture community. I intended to help users who wanted to learn about the history of architecture worldwide.


As per my professional experience & background in architecture, I thought that I will be able to gather relevant information for this project and make it available to everyone.

Also, this website was about to be dominantly content-driven, so it will be easier for me to maintain this website in the future also. If my website will involve user inputs or engagements, then maintaining the back-end data might be quite difficult for me to single-handedly organize & authorize the content on the website. If my website requires any secure information, user logins, etc., that will put a huge responsibility of keeping the sensitive data safe from everyone. Hence, I tried to have such a concept that does not require a lot of back-end work.

Viability & Sustainability:

When I did a little bit of market & SEO analysis for the website, I discovered that no such website exists on Google, which gave me an edge in terms of visibility to my users.

The only website that contains a list of all architectural styles is Wikipedia, without any content verification. As anyone can edit the content on Wikipedia. If we type “Architectural Styles” on Google, the Google search shows names of different styles linked to different pages. I am combining all the content of the history of architecture on a single website so that users don’t have to jump between several websites.

This website will also be easier to update in the future, as it’s content-driven and most of the pages can follow the same format, so 60% of the content can be updated and added effortlessly. The things that will take time to be updated are building illustrations with labeling. as they are a little difficult to create on Adobe Illustrator.

Why am I creating this content?
  • Designers often use inspirations from other designs and the same happens in architecture. They look through the history of architecture books or disoriented content on the internet for inspiration.
  • They can now get inspired by historical buildings by looking at my organized content as per different architectural styles. But they can understand it way better if they get to visit the places, that is, the historical buildings. So I also wanted to add a feature, where they can book the tickets to the historical monument.
  • My website will help designers to locate similar-style buildings around the world map so that they can visit those places. Locate the facilities & book tickets for historical sites.

My target audience will include design professionals and students in similar industries, travelers, and architecture enthusiasts.


My website will include the following features which will make it unique from my competitors:

  • Architectural Content Search Optimization
  • Itinerary Creation for travelers
  • Scratchpad option for students & professionals
  • Suggestions of similar style buildings across the world for travelers.
  • Illustrative graphics, videos, gifs & visuals instead of long text content.


Finalized Topic: My website is for those who want to explore & learn more about architecture in general. It will have content regarding the history & evolution of architecture throughout several decades.

Why? – As an architect, I always struggled to come up with concepts, making it difficult for me to start the design process. I want to streamline the inspiration process for all the architects out there.

What does my website help with: Designers often use inspiration from other designs and the same happens in architecture. There is no website available that segregates architectural content through different era styles. My website also will help travelers who are excited about architecture find similar-style buildings around the world.

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